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Shortmessagemarketingisapopularwayforbusinessestoreachtheirtargetaudiencequicklyandeffectively.Thereareseveralmethodsandtechniquesusedinthismarketingmodel.OnecommonmethodissendingoutbulkSMSmessagestoalistofphonenumbers.Thisallowsbusinessestoreachalargenumberofpeopleatoncewiththeirpromotionsorannouncements.AnothermethodisusingSMSkeywords,wherecustomerscantextaspecificwordtoadesignatednumbertoreceivediscountsorspecialoffers.PersonalizedmessagesarealsoakeystrategyinSMSmarketing.Byaddressingrecipientsbynameortailoringmessagestotheirinterests,businessescanincreaseengagementandconversionrates.Additionally,timingiscrucialinSMSmarketing-sendingmessagesattherighttimeofdaycansignificantlyimpactthesuccessofacampaign.Overall,SMSmarketingoffersadirectandefficientwayforbusinessestoconnectwiththeircustomers.Byutilizingdifferentmethodsandtechniques,businessescancreateengagingandeffectivecampaignsthatdriveresults.